About

The Purpose of this blog is to provide a forum for the open and honest discussion of the Recruitment Marketing Landscape.  As most people will agree, the key most important ingredient to a successful organization is having a team of A players.  And while this is easy to say and agree upon, it is a much more difficult task to create a culture that embraces this fact.  And while most organizations spend an exorbitant amount of money and resources on Marketing, Recruitment is often an afterthought.  After having spent the past 8 years on the front lines of the Recruitment Advertising Industry, I continue to marvel at the complexities that exist, the new frontiers that are constantly being chartered, and the competitiveness that exists within the vendor community. The good news, is that this relatively young industry continues to draw in more and more creative minds, concepts, and platforms.

I very much appreciate any and all input and thank you for reading. I sincerely hope that you find the content informative and the perspectives fresh.